Marketing innovations for sustainable destinations / editors, Alan Fyall ... [et. al.].

Format:

Book

Contributor:

Fyall, Alan.

Language:

English

Subjects (All):

Ecotourism--Marketing.

Ecotourism.

Tourism--Environmental aspects.

Tourism.

Tourism--Marketing.

Physical Description:

1 online resource (352 p.)

Edition:

1st ed.

Place of Publication:

Oxford : Goodfellow Publishing, c2009.

Language Note:

English

Summary:

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.

Contents:

CONTENTS; List of figures; List of tables; Contributors; About the editors; 1 Introduction: marketing innovations for sustainable destinations; Part I: Consumer Decision Making and Tourist Experiences; 2 Advertising and word of mouth in tourism, a simulation study; 3 Infosource scale: a measure to assess external tourism informationSources' Importance; 4 European tourist destinations in Internet search engines: a comparison; 5 Rejuvenating touristic consumption: from a cognitive approach toa symbolic intent of modelisation

6 The role of emotions in consumer decision making for budget city breaks7 Tourist decision strategies in a multi-level perspective; 8 Push motivations for tourism mountain destinations; 9 Perceived authenticity of cultural heritage sites: towards an integrativeconceptual model; 10 Assessing Mainland Chinese tourists' satisfaction with Hong Kongusing the Tourist Satisfaction Index; 11 Angry or regretful? The effect of dissatisfaction on tourists' negativeword of mouth and exit; 12 The concept of travel horizon revisited: toward more relevanceof past travel experience

Part II: Destination Image, Positioning and Branding13 Assessing the international image of an urban destination:the case of Milan; 14 A study of non-visitors: which image do they hold of destinationsnot visited?; 15 Effect of controllable and non-controllable sources of informationon the image of Turkey; 16 'We'll all go down together': the marketing response of Australia'sOutback destination to recent declines in performance; 17 The prospects and challenges of positioning Ghana as a preferredafrican-american tourist destination; 18 Sports tourism and motorsports - an exploration

19 Marketing and managing nation branding during prolonged crisis:the case of Israel20 Is the strategy of becoming the Las Vegas of Asia working for Macau?A co-branding perspective; 21 Towards a tourism brand personality taxonomy: a survey of practices; Part iii:; 22 The role of brands in dialectical relationships between destinationand tourist products; 23 The power of loose ties - networking for market diversificationin remote Australia; 24 From marketing to market practices: assembling the ruin barsof Budapest; 25 Determinants of hotel performance: continental or worldwide style?

26 An investigation into the relationship between marketability ofa destination and the long-term survival of hawkers

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

9786612642975

9781282642973

1282642979

9781906884963

190688496X

9786000040451

6000040458

OCLC:

792684124