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The Business Design Cube : Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business.
- Format:
- Book
- Author/Creator:
- Rajagopal, Rajagopal.
- Language:
- English
- Subjects (All):
- Coevolution.
- Customer relations--Management.
- Management information systems.
- Physical Description:
- 1 online resource (212 pages)
- Edition:
- 1st ed.
- Place of Publication:
- New York : Business Expert Press, 2021.
- Summary:
- This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies.
- Contents:
- Cover
- Half-Title
- Title
- Copyright
- Dedication
- Description
- Contents
- Preface
- Acknowledgments
- Chapter 1: The Concept Map
- Chapter 2: Design-to-Market
- Chapter 3: Design-to-Society
- Chapter 4: Design-to-Value
- Chapter 5: The Helix Effect
- About the Author
- Index
- Adpage
- Backcover.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781637420171
- 163742017X
- OCLC:
- 1243538595
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