Pinterest marketing for dummies / by Kelby Carr.

Format:

Book

Author/Creator:

Carr, Kelby.

Series:

--For dummies.

--For dummies

Language:

English

Subjects (All):

Pinterest--Popular works.

Pinterest.

Internet marketing--Popular works.

Internet marketing.

Physical Description:

1 online resource (219 p.)

Edition:

1st ed.

Place of Publication:

Hoboken, N.J. : John Wiley & Sons, 2012.

Language Note:

English

Summary:

Tap into the marketing power of Pinterest People are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them on virtual pinboards. Now you can learn how to market on Pinterest with this hands-on guide. You'll discover how to launch new products, showcase your brand's personality, seek product approval, run innovative contests, and engage your community in a way that is difficult to replicate on other social networks. Helps you get the most out of marketing on Pinterest, a visual col

Contents:

Pintrest Marketing For Dummies; About the Author; Dedication; Author's Acknowledgments; Table of Contents; Introduction; About This Book; How This Book Is Organized; Foolish Assumptions; Icons Used in This Book; Where to Go from Here; Chapter 1: Understanding Why You Need a Pinterest Presence; Knowing the Business Benefits of Pinterest; Understanding Pinterest Demographics; Setting Goals and a Mission for Your Pinterest Profile; Determining How to Best Represent Your Brand on Pinterest; Understanding Copyright and Legal Issues; Chapter 2: Setting Up a Pinterest Account

Deciding Whether to Use a Business or Personal IdentityDeciding Who Should Run Your Pinterest Account; Getting an Invitation to Join Pinterest; Maintaining Control of Your Pinterest Account; Setting Up Your New Account; Understanding the Social Etiquette for Businesses on Pinterest; Understanding the Pinterest Lingo; Chapter 3: Following People on Pinterest; Using Pinterest Site and Search to Find People to Follow; Finding Facebook Friends to Follow; Finding E-mail Contacts to Follow; More Tips on Finding People to Follow; Chapter 4: Creating Boards and Pins; Creating Boards

Rearranging Your BoardsEditing Your Board Cover Photo; Editing Your Boards; Deleting a Board; Leaving a Collaborative Board; Chapter 5: Pinning and Repinning; Adding a Pin with a Website URL; Installing the Pinterest Pin It Button; Using the Pin It Button to Add a Pin; Uploading an Image as a Pin; Repinning; Using Hashtags, Mentions, and Price Tags; Chapter 6: Getting Active on Pinterest; Finding Time for Pinterest; Setting a Pinterest Schedule; Finding Shareable Content to Pin; Commenting and Liking; Chapter 7: Getting Fans, Customers, and Clients to Follow You

Using Your Website, E-mail List, and Social Media Channels to Attract FollowersIntegrating Pinterest into Print and Broadcast Marketing Efforts; Attracting Pinterest Followers at Your Store or Location; Participating in Pinterest-Related Content and Link Lists on Other Sites; Chapter 8: Engaging on Pinterest; Understanding What Is Engaging on Pinterest; Creating a Pin That Will Get Repinned; Creating a Pin That Encourages Comments; Handling Trolls, Spammers, and Negative or Inappropriate Interaction; Being a Good Pinterest Citizen; Chapter 9: Creating Pin-Worthy Content

Finding Your Content That Has Been Shared on PinterestMaking It Easy to Pin Your Images; Creating Pin-Friendly Images; Handling Image Pinning Issues; Chapter 10: Generating Buzz on Pinterest; Engaging with Your Brand Enthusiasts; Running Successful Pinterest Marketing Campaigns; Deciding Whether to Use Pin It to Win It Campaigns; Chapter 11: Tracking Pinterest Metrics; Using Analytics and Statistics Programs to Track Traffic Referrals; Tracking Followers, Repins, and Likes; Creating a Pinterest Measurement Report; Chapter 12: Ten Pins That Went Viral; Chocolate Chip Cookie Recipe Pin

Harry Potter Light Switch Pin

Notes:

Includes index.

ISBN:

1-118-38310-9

1-118-38311-7

OCLC:

797919752