How and what marketing algorithms think / Roberto Brognara.

Format:

Book

Author/Creator:

Brognara, Roberto, author.

Language:

English

Subjects (All):

Social media--Economic aspects.

Social media.

Internet marketing.

Physical Description:

1 online resource (164 pages)

Place of Publication:

Newcastle-upon-Tyne, England : Cambridge Scholars Publishing, [2023]

Summary:

This book argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they could. Considering the reasons behind this, it also notes that Big Data has relaunched a kind of data glorification and automated procedures that, culturally, marketing has already recognized and overcome at least once.This first generation of "programmatic marketing", which the giants of the digital economy launched 15 years ago and consolidated worldwide, can be significantly improved, with corresponding business results as well, but, first, as this book shows, we need to know which strategic and cultural boundaries impact Big Data.

Contents:

Intro

Table of Contents

Preface

Introduction

1.

2.

3.

4.

5.

Bibliography.

Notes:

Description based on print version record.

Includes index.

Other Format:

Print version: Brognara, Roberto How and What Marketing Algorithms Think

ISBN:

9781527590472