As I see it : views on international business crises, innovations, and freedom : the impact on our daily lives / Michael R. Czinkota.

Format:

Book

Author/Creator:

Czinkota, Michael R., author.

Series:

International business collection. 1948-2760

International business collection, 1948-2760

Language:

English

Subjects (All):

International business enterprises.

Physical Description:

1 online resource (xv, 137 pages) : illustrations.

Edition:

First edition.

Place of Publication:

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2017.

Summary:

In this era of constant change and globalization, political and international issues influence the business environment worldwide and penetrate our lifestyle and expectations in ways beyond most imaginations. The increasing transparency of information provides easier access to current events, new concepts, and data. Yet we are bounded by the complexity of understanding the interdependence resulting from this fast-paced world with an almost overwhelming amount of new responsibilities. This is a choice for readers to comprehend the most crucial international business and trade issues facing us nowadays. Thought-provoking, witty, enjoyable, and providing new visions, this book offers fresh insights and perspectives which can inspire real-life understanding and applications one shall not miss.

Contents:

Section I. Dealing with current crises

1. Securing America's international business future (with P. Dickson)

2. The cost of terrorism keeps on rising

3. The U.S. Senate report on torture

4. Anti-corruption war

5. The Volkswagen crisis

6. Of Crimea and punishment

7. Terrorism and international business

8. Hungary's unacknowledged leadership

Section II. International innovations

9. International marketing after macro disruption

10. In need of honorable merchants

11. Shame factor can curb bad behavior in firms and thoughts on the world economic forum

13. Achieving "Glocal" success

14. Innovation in developing economies

15. How companies can befriend a trend

16. Eagles fly but don't always soar

Section III. International marketing and freedom

17. Why international marketing strengthens freedom

18. The cost and obstacles for freedom

19. Parallel parking and national security

20. Too much information for Germans and Americans

21. Trust: a tool to defeat corruption

22. Guilt or competition: wining the cyber-espionage war

23. The European prayer of Saint Augustine

Section IV. Our daily lives with a global perspective

24. International health care of the future: the evolution of the doctor

25. Super Bowl versus Olympics: discerning the marketing differences

26. Is it just me?

27. Royal wedding

28. What we should be teaching kids that is not found in heavy books

29. Assault at the cathedral

30. Why the trans-Atlantic trade and investment partnership is more important than TPP

31. The World Trade Organization (WTO): challenges and solution

32. Does the WTO contribute to world trade?

33. A moral dilemma: understand the challenges of sourcing from the international market

Index.

Notes:

Includes index.

Title from PDF title page (viewed on January 14, 2017).

OCLC:

968766929