How the brain processes multimodal technical instructions / Dirk Remley, Kent State University.

Format:

Book

Author/Creator:

Remley, Dirk, author.

Series:

Baywood's technical communications series.

Baywood's technical communications series

Language:

English

Subjects (All):

Communication of technical information.

Multimodal user interfaces (Computer systems).

Reasoning.

Physical Description:

1 online resource (216 pages) : illustrations.

Edition:

1st ed.

Place of Publication:

Amityville, New York : Baywood Publishing Company, Incorporated, [2015]

Summary:

While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the author develops a model that integrates concepts from both fields, bridging, if not uniting, them. He also discusses possible applications of the new model, with specific case studies related to training and instruction. These applications include various media used in instructional and training contexts, such as print, slide shows, videos, simulations, and hands-on training. The book thus introduces concepts of cognitive neuroscience to multimodal rhetorical theory and facilitates theorization combining multimodal rhetoric and multisensory cognition, and serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with technical communication. Integrating case studies from industry and practice, the text makes explicit connections between academic scholarship and workplace preparation. It also describes how interdisciplinary research can contribute to pharmaceutical research, as well as the development of productive instructional materials. Rhetoric is affected by how the brain of any member of a given audience can process information. This book can promote further research-qualitative and quantitative-to develop a better understanding of the relationship between multimodal messages and how the brain processes such information.

Contents:

Intro

How the Brain Processes Multimodal Technical Instructions

Cover

Title Page

Copyright Page

Table of Contents

Preface

Acknowledgment

CHAPTER 1: A GAP TO BRIDGE

Cognitive Neuroscience and Rhetoric

Rhetoric and Science

A Multimodal Cognitive Experience Involving an Emergency

The Fire Engine

The Retailer

Multisensory Rhetoric and Neuroscience

Neural Research Methods

Electrophysiology

The 2-Photon Microscope

Hemo-Neural Hypothesis

Multimodality of Neurons

Mirror Neurons

Neural Plasticity

Overview of Book

CHAPTER 2: MULTIMODALITY AND NEUROBIOLOGY

Multimodal Integration and Cognition

Neurorhetoric of Particular Senses

Visual-Dominance Effect

Visual-Auditory Links

The Rhetoric of Hands-on-Learning

Visual-Spatial Links

Motion Perception

Touch-Vision

Previous Experience

Conclusion

CHAPTER 3: THE NEUROCOGNITIVE MODEL OF MULTIMODAL RHETORIC

Terminology

Intermodal Sensory Redundancy

Visual Dominance

Temporal Synchronicity

Prior Experience

Attention-Modal Filtering

Medium

Studying Multimodal Rhetoric Through the Socioneurobiological Lens

Theoretical Limitations

A Basic Example of Analysis

CHAPTER 4: FRAMING COGNITION WITH MEDIA

Introduction

Scholarship in Assessing Multimodal Projects

Analysis of Affordances and Constraints

The Rhetoric of Multimodality

Assessment of the Multimodal

Technology and the Message

Writing Technologies and New Media

Cognition and PowerPoint Slide Show

Video Rhetoric

Multimodal Instructional Theory: Narration/Images

Multimodality and the Web

CHAPTER 5: HISTORICAL CASE STUDY: TWI TRAINING PRACTICES

Methods

TWI Background

Labor Market

Government-Sponsored Training During WWII

TWI Job Instruction

Manuals

The Accident.

Description of Event

Report of Investigation into Accident

Modes Emphasized in the Training Program

Training Practices: Preaccident

Changes in Training

CHAPTER 6: NEW MEDIA APPLICATIONS: SLIDE SHOWS AND SIMULATORS

Slide Shows

Simulators

Second Life

Object-Specific Simulators: Pilot and Air Traffic Controller Training

CHAPTER 7: INSTRUCTIONAL MACHINIMA

Machinima Instructional Video 1: Second Life Orientation

Soccer Video Product

Neurorhetoric

Case Study of Skill Segment

Discussion

CHAPTER 8: COMPARATIVE NEURORHETORICAL ANALYSES

Creating a Website Using Adobe Photoshop

Print-Linguistic Text: Alphanumeric Text-Image Design (HTML/PDF)

Video

Print-Linguistic Text: PowerPoint and Interactive Narration

Limitations of Medium

CHAPTER 9: RESEARCH IMPLICATIONS

Education

Multimodal Instructional Materials

Web-Design/Web-Based Instruction

Service Learning/Internships

Workplace Training

Reward Neurons

Online Tutorials

Technological Limitations of Research Tools and Options

Pharmacology

CHAPTER 10: CONCLUSION

Directions for Future Growth

Appendix A: Challenges in Historical Research of Multimodal Rhetoric and Cognition

Appendix B: Interview Questions

Appendix C: The Arsenal of Democracy Speech: December 29, 1940

References

Index.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-351-86540-4

0-89503-896-X

OCLC:

946161655