Strategic hospitality leadership : the Asian initiative / edited by Russell Arthur Smith, Judy Siguaw.

Format:

Book

Contributor:

Smith, Russell Arthur.

Siguaw, Judy A.

Language:

English

Subjects (All):

Hospitality industry.

Leadership.

Physical Description:

1 online resource (265 p.)

Edition:

1st ed.

Place of Publication:

Hoboken, N.J. : John Wiley & Sons, 2010.

Language Note:

English

Summary:

Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges. Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia. The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Bo

Contents:

STRATEGIC HOSPITALITY LEADERSHIP; Contents; Foreword; Preface; About the Contributors; 1. Pursuing the Right Strategic Direction; 2. Achieving Successful Development Planning; 3. Creating a Welcoming Service Strategy; 4. Winning Ways to Successful Portfolio Management; 5. Strengthening Brand Management and Value; 6. Venturing Into an Asian Market Competitively; 7. Achieving Great Business Growth; 8. Managing Crises Effectively; 9. Establishing Strategic Human Resource; 10. Being an Inspiring Leader; 11. Developing and Implementing Best Practices

12. Looking Ahead at Hospitality Trends in AsiaIndex

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786613024978

9780470826874

0470826878

9781283024976

1283024977

9780470826867

047082686X

OCLC:

707372381