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Social media in hospitality and tourism / guest editors, Rob Law [and three others].
- Format:
- Book
- Series:
- International Journal of Contemporary Hospitality Management
- Language:
- English
- Subjects (All):
- Internet marketing.
- Social media.
- Tourism--Marketing.
- Tourism.
- Physical Description:
- 1 online resource (197 pages).
- Edition:
- 1st ed.
- Place of Publication:
- Bingley, [England] : Emerald Publishing Limited, 2017.
- Contents:
- Cover
- EDITORIAL ADVISORY BOARD
- Guest editorial
- Sharing information now vs later
- Social media activity in a festival context: temporal and content analysis
- Ambassadors of knowledge sharing
- Consumers' impulsive buying behavior of restaurant products in social commerce
- Generation Y's positive and negative eWOM: use of social media and mobile technology
- Roles of negative emotions in customers' perceived helpfulness of hotel reviews on a user-generated review website
- Social media review rating versus traditional customer satisfaction
- Exploring the generalizability of discriminant word items and latent topics in online tourist reviews
- An empirical examination of online restaurant reviews on Yelp.com.
- Notes:
- Includes bibliographical references at the end of each chapters.
- Description based on online resource; title from PDF cover (ebrary, viewed May 4, 2017).
- ISBN:
- 1-78714-364-3
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