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Technical Marketing Communication : A Guide to Writing, Design, and Delivery / Emil B. Towner and Heidi L. Everett.
- Format:
- Book
- Author/Creator:
- Towner, Emil B., author.
- Everett, Heidi L., author.
- Series:
- Corporate communication collection.
- Corporate communication collection
- Language:
- English
- Subjects (All):
- Communication in marketing.
- Communication of technical information.
- Physical Description:
- 1 online resource (158 pages)
- Edition:
- Second edition.
- Place of Publication:
- New York, NY : Business Expert Press, LLC, [2023]
- Summary:
- This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion--including planning, writing, designing, and delivery.
- Contents:
- Cover
- Halftitle
- Title
- Copyright
- Description
- Contents
- Preface
- Part I: Technology, Communication, and Marketing
- Chapter 1: Technical Marketing Communication
- Chapter 2: Marketing
- Part II: Message Frames and Creative Concepts
- Chapter 3: Messaging
- Chapter 4: Concepting
- Part III: Writing, Designing, and Delivering
- Chapter 5: Copywriting
- Chapter 6: Designing
- Chapter 7: Delivering
- Bibliography
- About the Authors
- Index
- Adpage
- Backcover.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version: Towner, Emil B. Technical Marketing Communication
- ISBN:
- 9781637424353
- 1637424353
- OCLC:
- 1370519486
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