Design, visual communication and branding / edited by Daniel Raposo.

Format:

Book

Contributor:

Raposo, Daniel, editor.

Language:

English

Subjects (All):

Branding (Marketing).

Physical Description:

1 online resource (191 pages)

Place of Publication:

England : Cambridge Scholars Publisher, [2022]

Summary:

This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.

Notes:

Description based on print version record.

Other Format:

Print version: Raposo, Daniel Design, Visual Communication and Branding

ISBN:

9781527580558