The Olympic sports economy / Max Donner ; foreword by Steve Wilson.

Format:

Book

Author/Creator:

Donner, Max, author.

Contributor:

Wilson, Steve, writer of foreword.

Series:

Sports and entertainment management and marketing collection

Language:

English

Subjects (All):

Olympics.

Physical Description:

1 online resource (xix, 171 pages) : illustrations.

Edition:

1st ed.

Place of Publication:

New York : Business Expert Press, [2020]

Summary:

The Olympic Sports Economy incorporates exclusive case studies and reports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. Every two years, the Olympics wins world attention with contests and celebrations. The success story of the world's most watched event, best recognized symbols, and most enduring brand has many valuable lessons for the business world. An entire constellation of talent and teams works behind the scenes to strengthen the Olympics and keep it relevant in a changing world. Veteran sports business journalist and MBA Max Donner gives readers a useful guide to the key success factors that make the Olympics an exceptional institution. The Olympic Sports Economy incorporates exclusive case studies and reports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. The text also reports objectively about recent controversies and challenges, as well as ways that readers can explore constructive solutions. The Olympic Sports Economy highlights the role the Olympics has played as a model for over six-hundred other international multi-sport competitions and introduces ideas from important trends in Olympic sports that can also benefit other organizations.

Contents:

Cover

Contents

Foreword

Acknowledgments

Introduction

Chapter 1: Building Values

Chapter 2: The MBA's Guideto the Olympics

Chapter 3: Accelerating Success: Olympic Sports Put Talentto Work

Chapter 4: Jumping Hurdles

Chapter 5: From Rio to Tokyo-Charting a New Course

Chapter 6: The Media Is the Message

Chapter 7: Get Set for 2030

Key Terms

About the Author

Index

Backcover.

Notes:

Description based on print version record.

Includes bibliographical references and index.

Other Format:

paperback ;

ISBN:

9781951527013

1951527011