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Marketing in tourism, hospitality, events and food : a critical approach / Craig Hirst and Richard Tresidder.
- Format:
- Book
- Author/Creator:
- Hirst, Craig, author.
- Tresidder, Richard, author.
- Series:
- Gale eBooks
- Language:
- English
- Subjects (All):
- Tourism--Marketing.
- Tourism.
- Hospitality industry--Marketing.
- Hospitality industry.
- Special events industry--Marketing.
- Special events industry.
- Food industry and trade--Marketing.
- Food industry and trade.
- Physical Description:
- 1 online resource (vii, 232 pages)
- Edition:
- Second edition.
- Place of Publication:
- Oxford : Goodfellow Publishers Limited, [2016]
- Summary:
- This book examines marketing within Tourism, Hospitality, Events & Food, synthesizing the experiential approach and traditional approaches to marketing within the sector.
- Contents:
- 1. Introduction
- 2. THEF marketing and the exchange of value
- 3. Marketing as interaction and service
- 4. Marketing and THEF consumption as a socio-cultural process
- 5. Putting the experiences into experiences marketing
- 6. Consumer resources and THEF experiences
- 7. Marketing and identity
- 8. The semiotics of THEF marketing
- 9. Interpreting marketing
- 10. Ethics, sustainable marketing and the green consumer
- 11. Conclusion.
- Notes:
- Includes bibliographical references.
- Description based on online resource; title from PDF cover (ebrary, viewed November 15, 2016).
- ISBN:
- 9781786841940
- 1786841940
- 9781910158326
- 1910158321
- OCLC:
- 965139879
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