Event portfolio management : theory and methods for event management and tourism / Vladimir Antchak, Vassilios Ziakas, and Donald Getz.

Format:

Book

Author/Creator:

Antchak, Vladimir, author.

Ziakas, Vassilios, author.

Getz, Donald, 1949- author.

Series:

Events management theory and methods series.

Events Management and Methods Series

Language:

English

Subjects (All):

Portfolio management.

Physical Description:

1 online resource (209 pages).

Edition:

1st ed.

Place of Publication:

Oxford : Goodfellow Publishers Ltd, [2019]

Summary:

A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.

Contents:

Cover

Title Page

Contents

Acknowledgements

Introduction to the Events Management Theory and Methods Series

About the authors and contributors

1 Introduction

Part I: Theory

2 Cities and Events: Introducing Event Portfolios

3 Event Portfolio Leveraging

4 Event Portfolios and Stakeholder Networks

5 Critical Aspects of Portfolio Design

Part II: Case Studies

6 Portfolio Evaluation and Impact Assessment

7 Governmental Approach to Major Events in New Zealand

8 Portfolio of Major Events in Auckland, Wellington and Dunedin

9 Event Portfolios and Cultural Exhibitions in Canberra and Melbourne

10 Sector-focused Approach to Business Events in Manchester

11Edinburgh, a Festival City

12 International Comparison of Festival and Event Cities and their Portfolios

13 Conclusions

Index.

Notes:

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

1-911396-93-5

9781911396932

OCLC:

1109813338