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Ethical voices : practicing public relations with integrity / Mark W. McClennan.
- Format:
- Book
- Author/Creator:
- McClennan, Mark W., author.
- Language:
- English
- Subjects (All):
- Business communication.
- Business ethics.
- Communication--Moral and ethical aspects.
- Communication.
- Public relations--Moral and ethical aspects.
- Public relations.
- Physical Description:
- 1 online resource (254 pages)
- Edition:
- First edition.
- Place of Publication:
- New York, NY : Business Expert Press, LLC, 2022.
- Summary:
- From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor issues can explode to ruin reputations and companies. EthicalVoices uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. It provides practical guidance to public relations professionals on how to address specific challenges they will likely encounter. The book includes more than 100 real-world ethics incidents with advice from global industry leaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, Harvard Business School, IBM, CDC, and the world's largest public relations agencies. From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. Beyond the case studies, the book includes a framework for training your ethical mind.
- Contents:
- Cover
- Halftitle
- Title
- Copyright
- Description
- Contents
- Disclaimer
- Testimonials
- Acknowledgments
- Chapter 1: Introduction
- Chapter 2: Advocacy
- Chapter 3: Honesty
- Chapter 4: Expertise
- Chapter 5: Independence
- Chapter 6: Loyalty
- Chapter 7: Fairness
- Chapter 8: Free Flow of Information
- Chapter 9: Competition
- Chapter 10: Disclosure of Information
- Chapter 11: Safeguarding Confidences
- Chapter 12: Conflicts of Interest
- Chapter 13: Enhancing the Profession
- Chapter 14: Training Your Ethical Mind
- About the Author
- Index
- Adpage
- Backcover.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Description based on print version record.
- Other Format:
- Print version: McClennan, Mark W. Ethical Voices
- ISBN:
- 9781637424193
- 1637424191
- OCLC:
- 1349274176
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