1 option
Marketing perspectives / Andrew MacLaren, Tom Farrington and Kevin O'Gorman.
- Format:
- Book
- Author/Creator:
- MacLaren, Andrew, author.
- Farrington, Tom, author.
- O'Gorman, Kevin, author.
- Series:
- Global management series (Oxford, England)
- The Global Management series, 2514-7862
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- 1 online resource (246 pages) : illustrations.
- Place of Publication:
- Oxford, [England] : Goodfellow Publishers Ltd, 2017.
- Summary:
- Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.Areas include some of the most significant and fast growing sectors of the developed economy, such as: •Digital marketing•The experience economy and services marketing•Co-creation and customer engagementThis book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.
- Notes:
- Includes bibliographical references and index.
- Description based on online resource; title from PDF title page (ebrary, viewed October 14, 2017).
- ISBN:
- 9781911396208
- 191139620X
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.