Qualitative research at the marketing/entrepreneurship interface / guest editor, Dave Crick.

Format:

Book

Contributor:

Crick, Dave, editor.

Series:

Qualitative Market Research: an International Journal ; Volume 21, Number 2

Language:

English

Subjects (All):

Marketing research.

Entrepreneurship.

Physical Description:

1 online resource (137 pages).

Edition:

1st ed.

Place of Publication:

[Place of publication not identified] : Emerald Publishing, 2018.

Summary:

This ebook addresses differing 'entrepreneurial marketing' topics; namely, part of the broader marketing literature also referred to as the 'marketing/entrepreneurship interface'.

Contents:

Cover

EDITORIAL ADVISORY AND REVIEW BOARD

Guest editorial

Risks/rewards and an evolving business model

Developing an authentic personal brand using impression management behaviours

Female entrepreneurial networking in the marketing services sector

Entrepreneurial marketing and born global internationalisation in China

Walking on the light side

The facets, antecedents and consequences of coopetition.

Notes:

Description based on print version record.

ISBN:

1-78756-740-0