Your Career Marketing Plan.

Format:

Book

Author/Creator:

Alharbi, Abdulrazzag.

Language:

English

Subjects (All):

Marketing.

Success in business.

Vocational guidance.

Physical Description:

1 online resource (150 pages)

Edition:

1st ed.

Place of Publication:

Chicago : Austin Macauley Publishers, 2022.

Summary:

This book will guide you through the steps of both developing and implementing a career marketing plan. Hopefully, it is going to be a valuable journey for you and one in which you will learn a great deal about the person you are in life as well as in the workplace. More importantly, you will have a better understanding of the field in which you want to pursue your career and the type of employer to whom you want to offer your peerless expertise. If you will take the time to complete the exercises at the end of each chapter, they will help you to analyse the information gathering you need to do to start building your own Career Marketing Plan. A Career Marketing Plan template is given at the end of the book for you to start entering your strategies, tactics and action steps for the implementation, control and feedback of your plan. This book will hopefully change you and your self-perception in a very positive way and give you greater confidence as well as self-awareness. It will help you know who you are, what you want and how you are going to get it. There is nothing stopping you from having the career you want and, ultimately, the life you desire. You will realise that you have what it takes to control your career destiny. Best of luck to you on your career path and best wishes for tremendous success with marketing not only your career but also marketing you!

Contents:

Intro

Title Page

About the Author

Copyright Information ©

Acknowledgement

Foreword

Preface

Part One The Bird's-Eye View

Chapter 1: Introduction

Chapter 2: The Marketing Plan

Introduction to the Marketing Plan

Halal Station Marketing Plan

1.0 Situation Analysis

2.0 Marketing Goals

3.0 Marketing Strategy

4.0 Tactics

5.0 Implementation

6.0 The Control and Feedback

The Marketing Plan Pyramid What Goes into Marketing Planning

Your Career Marketing Plan

Your Career Marketing Plan Template

Part Two The Business Model

Chapter 3: Strategy - Finding Your Direction - Initial Planning Steps

Your Vision

Creating Your Vision

The Proactive and Instrumental Vision

Ali AlNaimi's Vision

Strategic Thrusts

Goals

Tactical Objectives

Conclusion: Reflections on Strategic Direction

Your Strategic Direction

Chapter 4: Strategy - Conducting a Market Analysis - Figuring Out Who You Want to Work For

Market Segmentation

Differentiated and Undifferentiated Marketing

The Company

Company Size

Company Organisational Structure

The Job Description

Financial Compensation

Business Ethics and Code of Conduct

Human Resources Function

The Customer

Target Customers

Conclusion: Questions and Exercises, Opportunity to Jot Thoughts and Reflections

Chapter 5: Strategy - Conducting a Competitive Analysis - Figuring Out Who and What You Are Up Against

The Competition

Competing with Yourself

Competing with Labels

Competing with Co-Workers

Conclusion: Questions for Reader, Opportunity to Jot Thoughts and Reflections

Chapter 6: Strategy - Your Value Proposition

Conducting an Analysis of Yourself through Understanding Key or Career Success

You: The Final Quadrant in the Career Market Analysis

Value #1: The Talents within You.

Know Your Core Skills and Soft Skills (And the Difference Between the Two)

Establish Your Personal Brand and Positioning

Determine Your Passions and What Energizes You

What Are Your Strengths, Weaknesses, Opportunities and Threats? (The SWOT Analysis)

Value #2: Your Behaviour That Promotes Your Talents

Treat Career Like a Religion

Understand Competition Versus Cooperation

Do Not Shift Blame on Others or the Environment

Develop Your Own Lean Six Sigma

Establish Your Presence - What People See Externally

Establish Your Presence - What People See You Deliver

Look at Your Health

Value #3: Your Independence and Freedom

Think About Ways to Create More Passive Income

Cleanse Your Inner Circle

Chapter 7: Tactics - Navigating Your Career - The 4 Ps Marketing Mix

The 4 Ps Marketing Model and Why We Use It

Determining Your 4 Ps, Your Marketing Mix

The First P: Product

First Step: Using the Myers-Briggs Type Indicator (MBTI)

Second Step: Finding Your Sweet Spot

Third Step: Finding Your Flow

Fourth Step: Your Core Messages

Questions and Exercises for Reader, Opportunity to Jot Thoughts and Reflections on 'Product'

The Second P: Price

Your Reflections on 'Price'

The Third P: Promotion

Your Reflections on 'Promotion'

The Fourth P: The Place

Your Reflections on 'Place'

Conclusion

Part Three Implementation

Chapter 8: Putting the Business Model in Your Marketing Plan into Action

First Step: Collect and Analyse Data

Second Step: Focus on Gaps with Respect to Opportunities and Challenges

Third Step: Take Action

Fourth Step: Promote Your Value

Promote with a Quick Yet Compelling Message

Promote Accomplishments with Impact

Promote Within Cultural Perspectives.

Promote Using Push and Pull Strategies

Promote Your Physical and Non-Physical Presentations

Promote Using Social Media

Promote by Taking Full Advantage of LinkedIn

Promote by Enhancing Your Sales Materials the Resume and Cover Letter

Part Four Control &amp

FeebBack

Chapter 9: Control - Managing Resources

Fixed Assets

First Fixed Asset: Time

How Can You Manage and Optimise the Use of Time to Ensure Career Growth?

Exercise: See for Yourself How You Spend Your Time!

Second Fixed Asset: Body

Third Fixed Asset: Software of the Mind

Variable Inputs

Motive

Your Inner Circle and Relationships

Flexibility, Agility and Priority

Active Income

Parasites

Chapter 10: Feedback - Managing Performance

First Technique: Journal of Reflections

Gibbs' Reflective Cycle Model

1 - Description:

2 - Feelings:

3 - Evaluation:

4 - Analysis:

5 - Conclusion:

6 - Action Plan:

Second Technique: Balanced Benchmarking

Upward and Downward Benchmarking

What to Benchmark?

How to benchmark?

Part Five Conclusion

Conclusion - Creating Your Career Marketing Plan

Complete the Career Marketing Plan Template

Lessons from the CEOs

Ali Alnaimi (1983-1995)

Abdullah Jum'ah (1995-2009)

Khalid Alfaleh (2009-2015)

Amin Alnasser (2015-Present)

References.

Notes:

Description based on publisher supplied metadata and other sources.

Description based upon print version of record.

Other Format:

Print version: Alharbi, Abdulrazzag Your Career Marketing Plan

ISBN:

9781398438095

OCLC:

1323251215