The philosophy debates in marketing / guest editor, Mark Tadajewski.

Format:

Book

Contributor:

Tadajewski, Mark, editor.

Series:

Journal of Historical Research in Marketing: Volume 6, Issue 3

Journal of Historical Research in Marketing, 1755-750X ; Volume 6, Number 3

Language:

English

Subjects (All):

Marketing--Philosophy.

Marketing.

Physical Description:

1 online resource (157 p.)

Place of Publication:

Bradford, [England] : Emerald Insight, 2014.

Language Note:

English

Summary:

The philosophical debates in marketing have spanned the entire history of marketing as an academic discipline, it seemed that the time was ripe for retrospectives on what was perhaps the most heated, and possibly most productive, period during the 1980s.

Contents:

Cover; EDITORIAL ADVISORY BOARD; Editorial; Paradigm debates and marketing theory, thought and practice; Restoring Phronesis and practice: marketing's forgotten P's; Understanding marketing's philosophy debates; The labors of the Odysseans and the legacy of the Odyssey; What did you do in the Great Paradigm War? Notes from the other side; Marketing challenges: a personal history; Forgotten classics: E.T. Grether's (1966) Marketing and Public Policy; Forgotten classics; The Marketing Institution by Ralph F. Breyer (1934)

Notes:

Description based upon print version of record.

Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed November 19, 2014).

ISBN:

1-78441-259-7