Marketing your event planning business : a creative approach to gaining the competitive edge / Judy Allen.

Format:

Book

Author/Creator:

Allen, Judy, 1952-

Language:

English

Subjects (All):

Special events--Planning.

Special events.

Special events industry--Marketing.

Special events industry.

Physical Description:

1 online resource (270 p.)

Edition:

1st ed.

Place of Publication:

Mississauga, Ont. : Wiley, c2004.

John Wiley and Sons, Inc. [2010]

Language Note:

English

Summary:

Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning

Contents:

Marketing Your Event Planning Business; CONTENTS; Acknowledgments; Preface; Part1: Marketability; Chapter 1: Making Yourself Marketable; Chapter 2: Acquiring Areas of Expertise; Chapter 3: Creating Your Niche; Part 2: Market Development; Chapter 4: Defining Your Objective-Who Is Your Client?; Chapter 5: Targeting Your Talents; Chapter 6: Customizing Customer Service Requirements; Part 3: Marketing Endeavors; Chapter 7: Marketing to Your Audience; Chapter 8: Soliciting Sales; Chapter 9: The Value of Diversification; Chapter 10: Going Out on Your Own-Costs and Benefits; Conclusion

Appendix A: Leading Internationally Recognized Industry CertificationsAppendix B: Industry Associations and Councils; Appendix C:Industry Magazines, Books, Online Publications and Resources; Appendix D:Industry Conferences, Congresses, Trade Shows and Award Shows; Appendix E: Sample Creative Concepts; Index

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [219]-221) and index.

ISBN:

9786612729133

9780470963821

0470963824

9781282729131

1282729136

9780470963814

0470963816

OCLC:

663885782