1 option
So you want to start a business : the 7 step guide to create, start & grow your own business / Ingrid Thompson ; foreword by Valerie Khoo.
- Format:
- Book
- Author/Creator:
- Thompson, Ingrid, author.
- Language:
- English
- Subjects (All):
- New business enterprises--Handbooks, manuals, etc.
- New business enterprises.
- Physical Description:
- 1 online resource (ix, 209 pages)
- Edition:
- 1st ed.
- Place of Publication:
- New York, New York : Morgan James Publishing, [2018]
- Summary:
- Get it right-from the start! "Entrepreneurship is like a roller coaster ride, exhilarating yet terrifying... Allow Ingrid to guide you" (Adam Franklin, bestselling author of Web Marketing That Works ). Often, people leap into starting a business to pursue their passion without fully realizing what they've gotten themselves into. They may love what they do-but the financial and administrative side of the business ends up being more than they bargained for. So You Want to Start a Business takes you through the seven essential elements required to create a thriving business. With examples, exercises, and invaluable guidance, Ingrid Thompson provides a practical guide to unleashing one's inner entrepreneur. With over twenty years' experience helping people create successful businesses, Ingrid knows exactly how to help people decide what kind of business to start-and start out on the right foot.
- Contents:
- Intro
- Title
- Copyright
- Content
- Foreword
- Introduction
- Technology and trends
- So what's stopping you?
- My story
- Starting your business: seven essential elements
- 1. You
- Are you escaping from or moving towards?
- Living the dream, but whose dream?
- Doona days: pros and cons
- Doona days: your 'why'
- Do you have what it takes?
- Are your personal finances in order?
- Do you have a business mindset?
- 2. Your Idea
- Choosing one main idea to work on
- Do you solve a real problem with your business idea?
- Is your idea simple to develop?
- Is your idea better than the rest?
- Who owns the IP?
- 3: Your Clients
- Identifying your ideal client
- Creating an ideal client avatar
- What problem is your ideal client really looking to solve?
- How does your ideal client solve their problem at the moment?
- What's your true value?
- 4. Your Brand
- Developing a clear brand
- Connecting with your audience
- Establishing the voice of your business
- Creating collateral
- Consistency
- 5. Your Structure
- Is your business a 'keeper' or a 'build to sell'?
- What legal business structure will work best for you?
- Risk management and insurances
- Compliance matters
- The importance of establishing systems and processes
- The power of a support team
- 6. Your Finances
- Business startup costs
- Funding your startup
- Your break-even point
- Pricing
- Taxes
- Keeping up with your financials
- Managing cash flow
- 7. Your Marketing
- What is marketing?
- Your client journey map
- Marketing channels
- Putting together a marketing plan
- Conclusion: Run With It!
- Free Gift For You
- References
- Acknowledgements
- About the author
- About Healthy Numbers and additional resources.
- Notes:
- Description based on print version record.
- ISBN:
- 9781683507444
- 1683507444
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.