Tourism, travel and COVID-19 : the new narrative for southern and eastern africa during a crisis vortex / by Shanaleigh Hebbard.

Format:

Book

Contributor:

Hebbard, Shanaleigh, editor.

Language:

English

Subjects (All):

Tourism/Hospitality.

Physical Description:

1 online resource (161 pages) : illustrations

Edition:

1st ed.

Place of Publication:

Randburg, South Africa : Knowledge Resources, 2020.

Summary:

"When a paradigm shifts, everyone goes back to zero." (Joel Barker)The outbreak of COVID-19 forced the hospitality industry in Southern and Eastern Africa to lock its doors, which led to millions of cancelled bookings and billions lost in revenue. In a world of uncertainty, complexity, unpredictability and information overload, this book cuts through the clutter and panic and calmly leads you from being stuck and in survival mode to inspired action and developing a thriving mindset.The New Narrative for Southern and Eastern Africa provides stories, insights, guidelines and toolkits from 24 leading experts in the tourism and travel industry. They offer hope and inspiration to business owners and their employees, customers, stakeholders and communities in a calm and confident way as they navigate the vortex of the crisis. Sparked by crucial conversations, it hopes to ignite the rebirth of a new era for tourism and travel, fix the weak links and build an optimised and sustainable paradigm that is inclusive and beneficial for all in the value chain.This book offers domestic and international travellers a glimpse of how COVID-19 has affected the tourism and travel industry. Reports and infographics provide an overview of what to expect with regard to future travel, safety and your peace of mind when the floodgates open and Africa welcomes you back to explore and enjoy all she has to offer.If you don't know where to start, then start with this book.

Contents:

Intro

DEDICATION

TABLE OF CONTENTS

ABOUT THE EDITOR

ABOUT THE CONTRIBUTORS

INTRODUCTION

Part 1: The power of collaboration and crucial conversations through visioneering

Chapter 1: Helping Brands Survive and Build Resilience

Helping Brands Survive and Build Resilience

A crisis always reveals our true character

Chapter 2: SA Tourism's strategic objectives for tourism recovery

Background of South African Tourism

COVID-19 impact on the tourism sector for Southern &amp

Eastern Africa

Initiatives set up during this period

Protecting the supply side of tourism

Re-ignite demand

Strengthen enabling capability

Chapter 3: Initiatives to support the tourism industry

The South African Tourism context

Actionable steps and guidelines for companies

Part 2: Building a New Model: Acceptance, Adaptability and Opportunity

Chapter 4: Rainmaker: Digital Transformation is key to success and economic sustainability

Background of the company

Digital transformation is key to success and economic sustainability

Chapter 5: Resilience Action Planning: Attracting Domestic Guests &amp

Social Distancing Measures

Social distancing measures

General Social Distancing Measures

Breakfast Social Distancing

Building Tourism Resilience: Attracting Domestic Guests

Types of road trips

Chapter 6: Revenue Management: Perfecting key elements to positively influence business growth and sustainability

Chapter 7: Fixing the weak links in the Tourism Value Chain to ensure trust and strong relationships

The Road We Are Travelling

The Traditional Transaction Flow

The Consumer

Overseas Tour Operators (Wholesalers)

DMCs

The Supplier (of the Services)

Going Forward

Existing Pre-payment, Deposits &amp

Deposit Liabilities.

Chapter 8: Tourism versus Poorism

The economic climate

The market

The product

Township Tours: A slice of authenticity

The collaborative business environment

Township Tourism: It Takes a Village

The individualistic business environment

Vilakazi Street, Soweto - Gauteng Province

Mzoli's Place, Gugulethu - Western Cape

Red Location Museum, New Brighton - Eastern Cape

Township Entrepreneurs: Architects of change, voices of vision

Part 3: The Future of Aviation and the Traveller: Ensuring Safety &amp

Peace of Mind and Tourism Crisis Recovery Checklist

Chapter 9: COVID-19: A catalyst for change in African Aviation

Industry response

Tough lessons to learn

Long-term

Liberalisation

Consolidation

Chapter 10: The rise of sanitised travel: A day in the life of an airline passenger

Welcome to the age of sanitised travel

1. Online check-in

2. Airport curbside

3. Check-in, Bag Drop

4. Security

5. Boarding area

6. Jetbridge

7. In-flight experience

A Touchless Cabin

The in-flight janitor

8. Upon landing

Before the flight

During and after the flight

Chapter 11: The sky has limits for the African Aviation Industry

COVID-19 Outbreak. A global aviation recession

45% Global cut-off on seat offers (Week 30-03)

98% of the global air market is under severe confinement and flight restrictions

Unprecedented crisis for the air transport sector

Health crisis + global economic sudden stop

Global outbreak and uneven timing

Dramatic drop in demand will impact all sectors of the aviation industry

Africa has been hit as hard as other affected regions

Airports capacity cut-off by market (updated 06/04)

Airlines capacity cut-off by market (updated 06/04)

African air market is highly exposed to international resolutions and decisions.

Air transport market supply's segmentation by region (Jan 2019-Feb 2020)

Main African airlines will face viability risks due to liquidity issues

Looking forward: different recovery scenarios

Different recovery shapes depending on Markets &amp

Travel Purposes

Africa's capacity expected to decrease ~32% in 2020 (base case scenario)

Expected recovery rate segmented by African regions

Expected recovery rate in selected Aviation Nations

Expected recovery rate in selected African markets

Different airport recovery profiles: will the investment plans be impacted?

Will investment plans remain necessary for major African airports/cities?

Airports require public support to make the recovery process viable

Airport Operator responsiveness

Chapter 12: A tourism crisis recovery checklist during and post COVID-19

Initial TRINET Responses to COVID-19 Tourism

Tourism Crisis Recovery Checklist

Crises have phases

During the Event

Strategic actions

Operational Issues

Communications

Government Relations

Post-event

Sustainability

Marketing

Integration

Community

Consumers

Longer-term

Crisis Management Plans

Part 4: Crisis Leadership Excellence

Chapter 13: Crisis leadership excellence: Navigating in, beyond and through a crisis

Chapter 14: Managing uncertainty, complexity and chaos in a crisis vortex

Chapter 15: Promoting personal and workplace mental health in the age of COVID-19

Chapter 16: Positive mental mind-set versus COVID-19 upset - winner takes it all

Contextual Introduction

How does the brain work?

Key functions of the Reticular Activating System (RAS).

Creating Positive Mental Health - A Practical Guide

Flush the Mind

Stimulate the Mind

The Importance of Feeling Good.

Part 5: Embracing the challenge and finding solutions to do our part for humanity, conservation and tourism

Chapter 17: How Rhino Africa is navigating COVID 19 through Thought Leadership,

Thought Leadership

Treatment and Vaccine horizon

Ability to Travel from Key Source Markets

Destination Markets' Ability to Reopen and Host

Current key source and Destination Full and Partial Lockdown status:

Structural differences between flights, tour operations and beds and activities

Flights

Tour Operations

Beds and Activities

Recovery Tailwinds

Emerging Market Currency Weakness

Availability and Lowered Operating Costs

Psychology

Giving Back

Pulling All This Together - What Is In Store?

Scenario 1: A 6 to 12 Month Disruption Due to the Pandemic

Scenario 2: A 12+ Months as the Pandemic Continues

Final Thoughts

Chapter 18: The story of African Bush Camps and the impact of COVID 19 on tourism, conservation and community

About African Bush Camps

Introduction

Life in Lockdown: Company, Community, Conservation

Company

Conservation

Life After Lockdown

Resources and Conversation

Social Distancing in Practice

Domestic versus an International Comeback

Local Support

Recovering Together

Chapter 19: The story of Care for Wild: Keeping rhinos safe in a time of crisis

Chapter 20: #TOURISMINMYBLOOD: United in purpose to share, inspire and help one another during the crisis vortex

Chapter 21: Rise of the Warrior

In conclusion

REFERENCES

INDEX.

Notes:

Includes index.

Includes bibliographical references and index.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

1-86922-858-8

OCLC:

1223086878