For the win : how game thinking can revolutionize your business / Kevin Werbach and Dan Hunter.

Format:

Book

Author/Creator:

Werbach, Kevin, author.

Hunter, Dan, author.

Language:

English

Subjects (All):

Games--Psychological aspects.

Games.

Success in business.

Physical Description:

1 online resource (149 pages)

Edition:

1st ed.

Place of Publication:

Philadelphia, PA : Wharton Digital Press, [2012]

Language Note:

English

Summary:

Take your business to the next level? Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.

Contents:

Introduction: Why Can't Business Be Fun?; LEVEL 1: Getting into the Game: An Introduction to Gamification; LEVEL 2: Game Thinking: Learning to Think Like a Game Designer; LEVEL 3: Why Games Work: The Rules of Motivation; LEVEL 4: The Gamification Toolkit: Game Elements; LEVEL 5: Game Changer: Six Steps to Gamification; LEVEL 6: Epic Fails: And How to Avoid Them; Endgame: In Conclusion.

Notes:

Description based upon print version of record.

Description based on print version record.

ISBN:

9781613630228

1613630220

OCLC:

817873390