How is the hospitality and tourism industry in India responding to the dynamic digital era? / theme editors Sandeep Munjal and Anjana Singh.

Format:

Book

Contributor:

Munjal, Sandeep, editor.

Singh, Anjana, editor.

Series:

Worldwide Hospitality and Tourism Themes

Worldwide Hospitality and Tourism Themes, 1755-4217 ; Volume 13, Number 2

Language:

English

Subjects (All):

Hospitality industry--India.

Hospitality industry.

Physical Description:

1 online resource (141 pages)

Place of Publication:

[Place of publication not identified] : Emerald Publishing Limited, 2021.

Summary:

This theme issue explores How is the hospitality and tourism industry in India responding to the dynamic digital era?

Contents:

Cover

Editorial

How is the hospitality and tourism industry in India responding to the dynamic digital era?

Techno-business strategies for enhancing guest experience in luxury hotels: a managerial perspective

Charting the role of digital platforms for cultural heritage tourism in India

The transition from traditional to digital marketing: a study of the evolution of e-marketing in the Indian hotel industry

Adoption of digital marketing tools in independent businesses: experiences of restaurant entrepreneurs in India and United Kingdom

Kiosks as self-service technology in hotels: opportunities and challenges

The impact of artificial intelligence and machine learning on the global economy and its implications for the hospitality sector in India

Customer's digital advocacy: the impact of reviews and influencers in building trust for tourism and hospitality services

Positioning of tourist destinations in the digital era: a review of online customer feedback

Conclusion: going digital is the only way forward for the Indian tourism and hospitality industry

Reflections on the theme issue outcomes.

Notes:

Description based on print version record.

ISBN:

1-80262-428-7