The story factor : secrets of influence from the art of storytelling / Annette Simmons.

Format:

Book

Author/Creator:

Simmons, Annette.

Language:

English

Subjects (All):

Business communication.

Storytelling.

Physical Description:

1 online resource (321 p.)

Edition:

Rev. ed.

Place of Publication:

New York : Basic Books, 2006.

Language Note:

English

Summary:

A modern classic, revised and expanded: How the age-old art of storytelling can transform the way we communicate-and the way we do business

Contents:

Contents; Acknowledgments; Foreword; Introduction; 1 The Six Stories You Need to Know How to Tell; 2 What Is Story?; 3 What Story Can Do that Facts Can't; 4 How to Tell a Good Story; 5 The Psychology of Story's Influence; 6 Sound Bite or Epic?; 7 Influencing the Unwilling, Unconcerned, or Unmotivated; 8 Storylistening as a Tool of Influence; 9 Storyteller Dos and Don'ts; 10 The Life of a Storyteller; 11 Story Thinking as a Skill; Case Study Testing the "Six Stories You Need to Tell" in Real Life: Sunrise Stories; Resources; Storytelling in Action; Bibliography; Index

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 287-290) and index.

ISBN:

1-283-07321-8

9786613073211

0-7867-3656-9

OCLC:

712016190