Strategically Suited : Your Secret Edge to Grow Sales and Get New Clients.

Format:

Book

Author/Creator:

Heyward, Lee.

Language:

English

Subjects (All):

Strategic planning.

Physical Description:

1 online resource (50 pages)

Edition:

1st ed.

Other Title:

Strategically Suited

Place of Publication:

Newburyport : Morgan James Publishing, 2017.

Summary:

A style expert reveals how clothes can make a difference in our business success--and open up a new world of opportunities.The way people present themselves is a secret sales weapon. It gives them an edge within their industry. And all they have to do to activate that edge is change their clothes.Strategically Suited helps you grow your business or advance your career by making a great first impression--and as a bonus, looking your best can give you a new and powerful confidence. With advice that can work for men or women, and an emphasis on staying true to your own style, longtime image and sales strategist Lee Heyward shows that when you up-level your look, you'll feel great, have more fun--and close more business.

Contents:

Intro

Title

Copyright

Contents

Introduction : Your Secret Sales Weapon

The Fake Cowgirl

I'll Wear My Own Shoes

What's Possible?

Chapter 1: You Are What You Wear

Your Mental Edge

You Never Get a Second Chance to Make a First Impression

Thin Slicing

The Impression of Increase

Million-Dollar Shoes

First Impressions Are a Sales Opportunity, Even if You've Already Made the Sale

The Bird Shit Lawyer

What Are People Really Buying?

Your Image Is Your Personal Brand

Does Your Image Match Your Opportunities?

Chapter 2 : Gain an Edge in Your Business

Your Business EDGE

Engage Your Ideal Client:

Dress As If:

Get Real:

Every Day: Commit to Consistency:

Consistency Is Powerful Positioning

When It's Right, Consistency Is Easy

Chapter 3 : Can New Clothes Really Make You More Money?

The ROI of Investing in Yourself

The Trickle-Down Effect

Impeccable Is the Standard

When You Invest More, You Buy Less

Investing in Yourself Gives You a Psychological Advantage

The Key to ROI Is Your Decision

Chapter 4 : The Trap of the Perfectly Good

The Race to 1 Million

Thank Goodness, It Fits!

Time Marches On

Anyone Can Help You Be Perfectly Good

What's the Truth?

Chapter 5 : The Freedom of Success

The Real Point of This Book

The Surprise Secret

Afterword

Taking the Next Step

Acknowledgments

About the Author

Thank You.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781683502449

1683502442

OCLC:

1018463336