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The cluetrain manifesto [electronic resource] / Rick Levine ... [et al.].
- Format:
- Book
- Language:
- English
- Subjects (All):
- Electronic commerce--Social aspects.
- Electronic commerce.
- Customer relations--Technological innovations.
- Customer relations.
- Internet marketing.
- Intranets (Computer networks).
- Corporate culture.
- Information superhighway--Economic aspects.
- Information superhighway.
- Physical Description:
- 1 online resource (321 p.)
- Edition:
- 10th anniversary ed.
- Place of Publication:
- New York : Basic Books, 2009.
- Language Note:
- English
- Summary:
- A new edition of the business classic for everyone navigating the wired marketplace
- Contents:
- Contents; Foreword; The Cluetrain Manifesto; Introduction; Introduction to the Tenth Anniversary Edition; Markets Are Relationships; But How Does It Taste?; Obedient Poodles for God and Country; In Defense of Optimism; 1; 2; 3; 4; 5; 6; 7; Journalism as a Conversation; How Lego Caught the Cluetrain; Cluetrain in the Cubicle; Acknowledgments; Where Are They now?; Index
- Notes:
- Includes index.
- ISBN:
- 1-282-44987-7
- 9786612449871
- 0-465-00414-8
- OCLC:
- 607900211
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