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Brand NFL : making and selling America's favorite sport / Michael Oriard.
- Format:
- Book
- Author/Creator:
- Oriard, Michael, 1948-
- Series:
- Caravan Book
- Language:
- English
- Subjects (All):
- Football--United States--Marketing.
- Football--United States--Management.
- National Football League.
- Physical Description:
- 1 online resource (337 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Chapel Hill : University of North Carolina Press, c2007.
- Language Note:
- English
- Summary:
- Professional football today is a 6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and "branding" of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial?
- Contents:
- The creation of the modern NFL in the 1960s
- No freedom, no football
- The end of the Rozelle era
- The new NFL
- Football as product
- Football in black and white.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 0-8078-8564-9
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