Marketing management / Biplab S. Bose.

Format:

Book

Author/Creator:

Bose, Biplab S.

Language:

English

Subjects (All):

Marketing--Management.

Marketing.

Physical Description:

1 online resource (799 p.)

Edition:

2nd rev. & enlarged ed.

Place of Publication:

Mumbai [India] : Himalaya Pub. House, 2009.

Language Note:

English

Contents:

COVER

Contents

Role of Marketing and its Relevance

Marketing System - Tasks and Philosophies

Strategic Marketing Process and Marketing Environment

Consumer Psychology and Buying Behaviour

Organization and Industrial Buying Behaviour

Market Segmentation and Target Marketing

Sales Forecasting

Marketing Planning

Product Life Cycle Strategy

Competitive Marketing Strategies

Product Planning Decision

Brand Management

Packaging Management

New Product Development Strategy

Pricing Decisions

Advertising Management

Sales Promotion and Sponsorship

Distribution Management

Physical Distribution

Retail Management

Marketing Organization

Marketing Research and Marketing Information Systems

Personal Selling and Salesmanship

Sales Force Management

Marketing Controls

International Marketing

Marketing of Services

Rural Marketing

Direct Marketing

Quality Management in Marketing Strategy

Managing Customer Satisfaction

Insurance Marketing

Online or Internet Marketing

Bank Marketing

BIBLIOGRAPHY.

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 788-794).

ISBN:

1-64287-604-6

1-282-80387-5

9786612803871

1-4416-7616-3