Shifting the Balance : How Top Organizations Beat the Competition by Combining Intuition with Data.

Format:

Book

Author/Creator:

Schrutt, Mark.

Language:

English

Subjects (All):

Big data.

Business enterprises.

Data mining.

Decision making.

Intuition.

Physical Description:

1 online resource (253 pages)

Edition:

1st ed.

Place of Publication:

Toronto : ECW Press, 2021.

Summary:

This book explores how decision-making is changing in the digital economy. The role of data and intuition will continue to rebalance as analytics take on a more significant role in how companies develop and execute strategy. Case studies explore best-in-class organizations from various sectors including pro sports, media, and finance.

Contents:

Front Cover

Copyright

Dedication

Contents

Foreword

Introduction

Part 1: The Rise of Data

Chapter 1: Shifting Winds

Chapter 2: Informed, Enhanced, and Driven Data

Chapter 3: The Battle Between Data and Intuition

Chapter 4: Data's Move to the Front

Chapter 5: Big Data and Untapped Insights

Chapter 6: Exploding the Data Universe

Chapter 7: The Moneyball Question

Part 2: Rewriting the Rules of Business Decision-making

Chapter 8: Forces at Work

Chapter 9: The Redesign of Decision-making

Chapter 10: Big Data's Role in Industry Disruption

Chapter 11: The Consequences of Being Information-poor

Part 3: How to Make a Good Decision

Chapter 12: The Baseline for Data-drivenDecision-making

Chapter 13: Having a Direct Connection with Customers

Chapter 14: Looking Forward with Data

Chapter 15: Finding Balance Between Data and Intuition

Part 4: Putting Data to Work

Chapter 16: What Business Can Learn from Sports about Data (and Vice Versa)

Chapter 17: The Use of Data in Canadian Government Decision-making

Chapter 18: Blueprint for Data-driven Organizations

Chapter 19: Rising Above the Challenges to a Data-driven Model

A Few Last Thoughts on Data and Decision-making

Back Cover.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781773057026

1773057022

OCLC:

1221001904