How to launch a magazine in this digital age / Mary Hogarth, edited by John Jenkins.

Format:

• Book

Author/Creator:

• Hogarth, Mary, 1968- author.

Contributor:

• Jenkins, John, 1934- editor.

Language:

English

Subjects (All):

• Electronic publishing.

Physical Description:

1 online resource (233 p.)

Place of Publication:

New York, New York : Bloomsbury, [2014]

Language Note:

English

Summary:

Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and fo

Contents:

• Cover; Halftitle page; Title page; Copyright page; Contents; Acknowledgements; Introduction; Who is this book for?; Do you have what it takes?; What makes a magazine successful?; How to use this text; Online tools; 1 A gap in the market; What's your idea?; CASE STUDY; Defining the sector; Testing sustainability; Checking out the competition; The value of a brand eye; Developing an overview; Summary; INDUSTRY INPUT; ACTION PLAN; 2 Developing your magazine; Naming a title; Defining the USP; Developing the format; Paper and pricing; Deciding on editorial focus; Deadlines and editorial calendars
• SummaryINDUSTRY INPUT; ACTION PLAN; 3 Target audiences; Identifying potential readers; Researching your audience; A word of warning on data protection; CASE STUDY - WRITERS' FORUM; Building audience profiles; Sustaining a core readership; Attracting subscribers; Summary; INDUSTRY INPUT; ACTION PLAN; 4 Publishing strategies: Print, digital and online; How many platforms?; What do your readers want?; Print strategies; Print vs digital; CASE STUDY - VEGETARIAN LIVING; Freemium magazines; Magazine websites; A social media presence; Exploring revenue potential; Summary; INDUSTRY INPUT; ACTION PLAN
• 5 A sustainable business modelWhy develop business plan?; Defining objectives; Revenue streams and funding; CASE STUDY; Formatting business plans; Financial summaries; Future leads the way; Summary; INDUSTRY INPUT; ACTION PLAN; 6 Branding and editorial concepts; Brand characteristics; Building your brand; CASE STUDY - RADIO TIMES; Visual aspects of branding; Editorial consistency; Aligning content; Digital editions; Brand extensions; Summary; INDUSTRY INPUT; ACTION PLAN; 7 Distribution strategies; Distribution methods; What a distributor does; News-stand supply; Syndication rights
• Distributing local/free magazinesDigital distribution; Building print subscriptions; CASE STUDY - EASY LIVING vs CANDIS; Summary; INDUSTRY INPUT; ACTION PLAN; 8 Your team; The publisher - leader and manager; How many staff do you need?; Defining roles; How to source good people; Staff development; Freelance contributors; Summary; INDUSTRY INPUT; ACTION PLAN; 9 Advertising and otherrevenue streams; A brief history; Building a sustainable title; Successes and failures; Maximizing sales opportunities; Website conundrum; Rights are important; Spin off annuals; Syndication; INDUSTRY INPUT
• ACTION PLAN10 Production: Print, digital and online; A pilot issue; Editorial essentials; Sub-editing; Producing a print edition; In-house adverts; Taking it digital; Digital production; Online and social media; Summary; INDUSTRY INPUT; ACTION PLAN; 11 A successful launch; A low profile; Objectives and timings; Promotion opportunities; What your distributor needs; Planning a campaign; A new launch model; CASE STUDY - MIDCENTURY; Summary; INDUSTRY INPUT; ACTION PLAN; 12 Conclusion; John Jenkins - what experience taught me; 1. A people person; 2. A super salesman; 3. Cash is king
• 4. Business angels

Notes:

• Description based upon print version of record.
• Description based on print version record.

ISBN:

• 9781441111098
• 1441111093
• 9781441148599
• 1441148590

OCLC:

863204056