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A practical guide to the media business / Susan De Bonis.
- Format:
- Book
- Author/Creator:
- De Bonis, Susan., author.
- Series:
- 2014 digital library.
- Digital and social media marketing and advertising collection. 2333-8830
- Digital & social media marketing & advertising collection, 2333-8830
- Language:
- English
- Subjects (All):
- Advertising media planning.
- Mass media.
- Physical Description:
- 1 online resource (115 p.)
- Edition:
- 1st ed.
- Place of Publication:
- New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
- Language Note:
- English
- Contents:
- 1. Media today and beyond
- 2. Media basics
- 3. Print media
- 4. Radio
- 5. Television
- 6. The World Wide Web
- 7. Social media and mobile marketing
- Index.
- Notes:
- Part of: 2014 digital library.
- Includes bibliographical references and index.
- Title from PDF title page (viewed on December 21, 2014).
- OCLC:
- 898491935
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