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Brands in the arts and culture sector / guest editors, Professor Carsten Baumgarth and Dr. Daragh O'Reilly.
- Format:
- Book
- Series:
- Arts Marketing: An International Journal: Volume 4, Issue 1/2
- Arts Marketing : An International Journal, 044-2084 ; Volume 4, Number 1/2
- Language:
- English
- Subjects (All):
- Arts--Marketing.
- Arts.
- Physical Description:
- 1 online resource (156 p.)
- Place of Publication:
- Bradford, [England] : Emerald Insight, 2014.
- Language Note:
- English
- Summary:
- The eight papers in the ebook contribute strongly in one way or another to the development of ideas about arts brands and branding practices. Strong and world-famous museum brands, opera house brands, entertainment brands, or successful artists brands underline the relevance of the brand concept for the arts and cultural sector. The concept of brand management could be a fruitful approach to bridge the gap between arts and culture on one side and marketing and management on the other side.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- Description based on online resource; title from PDF title page (ebrary, viewed November 18, 2014).
- ISBN:
- 1-78441-482-4
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