Conducting survey research : a practical guide / John Fogli, Linda Herkenhoff.

Format:

Book

Author/Creator:

Fogli, John, author.

Herkenhoff, Linda, author.

Series:

Quantitative approaches to decision making collection.

Quantitative approaches to decision making collection

Language:

English

Subjects (All):

Surveys--Methodology.

Surveys.

Questionnaires.

Sampling (Statistics).

Social surveys--Methodology.

Social surveys.

Physical Description:

1 online resource (199 pages) : illustrations.

Edition:

First edition.

Place of Publication:

New York : Business Expert Press, [2018]

Summary:

Creating a powerful and impactful survey is no easy feat; even experienced survey researchers struggle to eliminate bias and create robust questionnaire designs. Through case studies, real-life examples, and multiple data visualization graphics, Conducting Survey Research offers a unique how to guide on creating a survey. Throughout its seven chapters, the text enables readers to build relevant, unbiased, and purposeful survey questions. The text highlights common mistakes in survey research (e.g., using the appropriate sample size and survey administration mode), and demonstrates how to interpret survey data and report findings. While numerous online survey platforms exist, the text reviews features of some of the most popular ones to help readers decide which best meet their needs. The world of survey research is extensive. While this text offers a great introduction to the survey research world, it only covers the tip of the iceberg. For those interested in delving deeper into the topic, JAF Associates offers onsite, on-demand, instructor-led, and self-paced learning modules covering the content of this text, and more.

Contents:

Cover

Conducting Survey Research: A Practical Guide

Contents

Acknowledgments

CHAPTER 1: Survey Research Overview

CHAPTER 2: Survey Administration

CHAPTER 3: Item Scaling

CHAPTER 4: Questionnaire Design

CHAPTER 5: Sampling

CHAPTER 6: Data Analysis

CHAPTER 7: Survey Reporting

APPENDICES

About the Authors

Index

Ad Page

Back Cover.

Notes:

Description based on print version record.

ISBN:

9781787857537

1787857530

9781631575952

1631575953