Zero-Gapped : HOW TO RAISE YOUR BARBERSHOP PERFORMANCE USING TRIED AND TESTED GROWTH HACKING STRATEGIES.

Format:

Book

Author/Creator:

Malik, Dr. Salman.

Language:

English

Subjects (All):

Barbershops.

Physical Description:

1 online resource (65 pages)

Edition:

1st ed.

Place of Publication:

Chicago : Austin Macauley Publishers, 2021.

Summary:

The barbershop revolution has rocked the men's grooming industry in the past decade. Social media, the creation of influencers, the artistic new cutting techniques and barber education have proven powerful instruments to monetise and maximise the earnings potential of barbers and barbershop owners. As with any creative industry, you can only have a finite number of market influencers and barbers providing education to those learning the trade. So what can other barbershops do to maximise all their revenue streams? How can we take a lifestyle business to a scalable brand using organic business growth strategies? Zero-Gapped is a book written by an ex-academic scientist turned-entrepreneur and pro-barber which describes the use of a proven century-long business model and modern growth hacking strategies that can be applied in the barbershop to create value for your business, your customers and yourself.

Contents:

Intro

Title Page

About the Author

Dedication

Copyright information ©

Acknowledgements

Chapter 1

The Barbering Industry

1.1 The Dominion

1.2 Current Status

1.3 Where Is It Going?

1.4 The role of Influencers

Chapter 2

Razor-Blade Business Model

2.1 What Is the Razor-Blade Business Model?

2.2 Case Study Examples

1. Ink-jet Printers

2. Video Game Consoles

3. Amazon Kindle

4. Coffee Machines

5. Mobile phones

2.3 Where is the model applied?

2.4 Proven Model

Chapter 3

Growth Hack 1: Service

3.1 Service Growth

3.2 Value-Added Service

Regular Pricing Model

Razor-blade Pricing Model

3.3 Mindset of an Elite Service

3.4 Execution

Chapter 4

Growth Hack 2: Products

4.1 Building and Selling Your Products

4.2 Pricing your Products

4.3 Your Brand

4.4 Execution

Chapter 5

Growth Hack 3: Education

5.1 Offering Education and Training

5.2 Valuating Your Education

5.3 Opening an Academy

5.4 Execution

Chapter 6

Growth Hack 4: Social Media

6.1 The Power of Social Media

6.2 Minimising Spend

6.3 Optimising Lead-Conversion

6.4 Execution

Chapter 7

Growth Hack 5: Payments and Point of Sale (POS)

7.1 Current POS

7.2 Going Cashless

7.3 Card Payments and Growth

7.4 Execution

Chapter 8

Rookie Barber Errors

8.1 Choosing Quantity Over Quality - Laser Focus and Setting Milestones

8.2 The Money Driver and Riding the Wave

8.3 Continuous Learning and Self-Development

8.4 Self-promotion, Managing Money and Cost Control

Chapter 9

Zero-Gapped

9.1 Summary

9.2 Developing a Mindset for Success

9.3 Outro.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781398412040

139841204X

OCLC:

1249471490