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Emerging issues in digital marketing / guest editor, David Fortin.
- Format:
- Book
- Series:
- Journal of Consumer Marketing, 0736-3761 ; Volume 34, Number 6
- Language:
- English
- Subjects (All):
- Internet marketing.
- Physical Description:
- 1 online resource (524 pages) : illustrations, tables.
- Edition:
- 1st ed.
- Place of Publication:
- [Place of publication not identified] : Emerald Publishing, 2017.
- Contents:
- cover
- Guest editorial
- Does the crowdfunding platform matter? Risks of negative attitudes in two-sided markets
- Social media sentiment analysis: lexicon versus machine learning
- The effects of smileys on receivers' emotions
- Developing a scale for the perceived social benefits of sharing
- Achieving consumer trust on Twitter via CSR communication
- Tweets for tots: using Twitter to promote a charity and its supporters.
- Notes:
- Includes bibliographical references at the end of each chapters.
- Description based on online resource; title from PDF cover (ebrary, viewed November 8, 2017).
- ISBN:
- 1-78743-756-6
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