1 option
Strategy for tourism / John Tribe.
- Format:
- Book
- Author/Creator:
- Tribe, John, author.
- Language:
- English
- Subjects (All):
- Tourism--Management.
- Tourism.
- Physical Description:
- 1 online resource (288 pages) : illustrations
- Edition:
- Second edition.
- Place of Publication:
- Oxford, England : Goodfellow Publishers Ltd, 2016.
- Summary:
- An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.
- Contents:
- Intro
- Cover
- Title page
- Copyright
- Contents
- About the author
- Part I Strategic Purpose
- 1 Introduction to Strategy
- Introduction
- The meaning of strategy
- The process of strategy
- The importance of strategy
- Contexts and uses of strategy in tourism
- Competing approaches to strategy
- References
- 2 Mission and Purpose
- Vision, missions and objectives
- Types of mission
- Mission types and mission agenda
- Mission and reality
- Governance
- Social responsibility
- Stakeholders and stakeholder power
- 3 Culture and Strategy
- Culture
- National culture
- Organisational culture
- Part II Strategic Analysis
- 4 The External Environment: PEST
- The political environment
- The economic environment
- The socio-cultural environment
- The technological environment
- PEST analysis
- 5 The External Environment: Competition
- Industries, markets and strategic groups
- Porter's five forces analysis
- Competitor analysis
- Destination competitiveness
- 6 The Internal Environment: Capability
- Resources and competences
- Performance monitoring and control
- Comparative analysis
- Evaluation of products
- SWOT analysis
- Part III Strategic Choice
- 7 Strategic Options
- Porter's generic strategies
- Porter adapted
- Elasticity and margins
- Sustaining competitive advantage
- Game theory
- 8 Strategic Directions and Methods
- Directions
- Methods: growth
- Methods: innovation
- 9 Strategic Evaluation
- Suitability
- Acceptability
- Feasibility
- Choosing between options
- Part IV Strategic Implementation
- 10 Organising and Resourcing
- Introduction.
- Resource planning
- Design of organisational structure
- 11 Managing and Monitoring
- Management of change
- Control mechanisms
- Effective implementation
- 12 Strategy in Action
- Preparation of a strategy
- Strategists
- Gender and strategy
- Strategy review
- Turnaround strategies
- Crisis management strategies
- Concluding remarks
- Index.
- Notes:
- Includes index.
- Description based on online resource; title from PDF title page (ebrary, viewed June 8, 2016).
- ISBN:
- 9781786841278
- 1786841274
- 9781910158630
- 1910158631
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.