Public relations in the military : the scope, dynamic, and future of military communications / Bob Pritchard [and five others].

Format:

Book

Author/Creator:

Pritchard, Bob, author.

Language:

English

Subjects (All):

Armed Forces and mass media--United States.

Armed Forces and mass media.

Physical Description:

1 online resource (198 pages)

Edition:

First edition.

Place of Publication:

New York, NY : Business Expert Press, LLC, 2022.

Summary:

This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century. There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today's military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs. The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.

Contents:

Cover

Halftitle

Title

Copyright

Description

Contents

List of Table and Figures

Testimonials

Preface

Acknowledgments

Part I: Concept and Foundations

Chapter 1: Introduction to Military Public Affairs

Chapter 2: History of Military Public Affairs (Relations)

Chapter 3: Professionalism and Ethics

Part II: The Changing Strategic Landscape in Communications

Chapter 4: The Information Apocalypse

Chapter 5: The Fourth Estate

Chapter 6: The Road Ahead

Part III: Operational Planning and Execution

Chapter 7: RPIE-Research, Planning, Implementation, and Evaluation

Chapter 8: Internal Information

Chapter 9: External Information

Chapter 10: Community Relations

Chapter 11: Breadth and Depth of Responsibilities

Part IV: The People Who Practice Military Public Affairs

Chapter 12: Who Are Military PAOs?

Chapter 13: Education and Training

Chapter 14: Public Affairs Specialty Qualification and Accession

Chapter 15: Public Affairs Employment

Part V: The Future of Military Public Affairs

Chapter 16: The Way Forward

Notes

References

About the Authors

Index

Adpage

Backcover.

Notes:

Description based on publisher supplied metadata and other sources.

Description based upon print version of record.

Adpage -- Backcover

Description based on print version record.

Includes bibliographical references and index.

Other Format:

Print version: Pritchard, Bob Public Relations in the Military

ISBN:

9781637424087

1637424086

OCLC:

1349279935