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TripAdvisor : the online travel community : how a crowdsourced review website transformed an industry / written by Charlotte Bouillot ; translated by Emma Hanna.
- Format:
- Book
- Author/Creator:
- Bouillot, Charlotte, author.
- 50MINUTES.COM
- Series:
- BrightSummaries.com
- Language:
- English
- Subjects (All):
- Tourism--Information technology.
- Tourism.
- Tourism--Technological innovations.
- Physical Description:
- 1 online resource (70 pages).
- Edition:
- 1st ed.
- Place of Publication:
- [Place of publication not identified] : BrightSummaries.com (Firm), [2016]
- Summary:
- Find out how TripAdvisor revolutionised tourism in just 50 minutes! TripAdvisor has become one of the world's most popular websites, with millions of travellers visiting it every month to leave reviews, hunt for cheap deals on flights and accommodation, or simply to check whether or not the restaurant down the street has a high enough rating to be worth a visit! Despite recent accusations of unfair business practices and a lack of transparency, the website remains one of the most lucrative companies in the tourism industry. In this concise and accessible guide, you will find out how TripAdvisor hit upon the winning formula for online success, and discover how its competitors in the tourism sector are fighting back. In 50 minutes you will: •Learn about TripAdvisor's history, from its launch in 2000 right up to the present day •Understand the site's innovative business model •Discover the ways TripAdvisor's success has impacted the travel and tourism industry ABOUT 50MINUTES.COM | BUSINESS STORIES The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
- Contents:
- Intro
- TripAdvisor: The Online Travel Community
- The early days
- Good instincts
- Web 2.0
- Online mapping
- Ultra-mobility
- Community tourism
- TripAdvisor's evolution
- How does it work?
- TripAdvisor and Expedia
- Impact
- A profitable network
- Insistence on transparency
- The problem of representation
- Abuse of dominant positions
- A return to "short circuits"
- Towards stricter regulations
- Summary
- Further reading.
- Notes:
- Description based on print version record.
- Includes bibliographical references.
- ISBN:
- 9782808002363
- 280800236X
- OCLC:
- 1013824344
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