The Marketing Mix : Master the 4 Ps of Marketing.

Format:

Book

Author/Creator:

50MINUTES.

Series:

Management and Marketing

Management and Marketing ; v.8

Language:

English

Subjects (All):

Marketing.

Advertising.

Physical Description:

1 online resource (34 pages)

Edition:

1st ed.

Other Title:

Marketing Mix

Management & Marketing

Marketing Mix [ePub]

Place of Publication:

Cork : Lemaitre Publishing, 2015.

Summary:

Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: •Launch a new product or test an existing marketing strategy •Understand the 4 Ps of the marketing mix and use them to attract your target market •Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Contents:

Intro

The marketing mix

Key information

Introduction

Theory

Objectives of the model

Context and theorists

The components of the model

Limitations and extensions

Limitations and criticisms

Related models

Practical application

Advice and top tips

Case studies

Summary

Further reading.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

9782806266125

2806266122

OCLC:

979233994