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Design grow sell : a guide to starting and running a successful gardening business from your home / Sophie Davies.
- Format:
- Book
- Author/Creator:
- Davies, Sophie.
- Language:
- English
- Subjects (All):
- Entrepreneurship.
- Business.
- Physical Description:
- 1 online resource (184 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Hampshire, [Eng.] : Harriman House Ltd., 2013.
- Language Note:
- English
- Summary:
- Suitable for garden lovers and those keen to turn their gardening talent into a business, this book looks at the diverse opportunities that exist in gardening, from running a nursery to building a garden maintenance business, and from training to be a landscape designer to writing about gardening for a living.
- Contents:
- Intro
- Contents
- Preface
- Introduction
- Chapter 1: Coming Up With Your Idea
- What Do You Want to Do?
- Further Research
- Finance
- Case Study: Angus White, Architectural Plants
- Case Study: Sarah Mead, Yeo Valley's Organic Garden
- Chapter 2: Thinking Outside the Box
- Ethical Business
- Case Study: Guy Watts and James Gubb, Streetscape
- Case Study: Jimi Blake, Hunting Brook Gardens
- Specialist Business
- Case Study: Lisa Rawley, Fleur de Lys
- The Career Changer
- Case Study: Sam Ellson, The Traditional Flower Company
- Chapter 3: Getting Qualified
- Case Study: Caroline Knight, The Quiet Gardener (Garden Maintenance)
- Case Study: Juliet Sargeant, Garden Designer and Lecturer
- Chapter 4: Forming a Company (Technicalities)
- Company Set-Up
- Funding
- Planning
- Advice
- Case Study: Mark Yabsley, Pod Garden Design
- Case Study: Sue Gray, Damhead Nursery
- Chapter 5: Forming a Company (Practicalities)
- In the Beginning
- Day to Day
- Case Study: Louise Cummins and Caroline De Lane Lea, Gardenmakers
- Case Study: Alan Shipp, National Collection of Hyacinths
- Chapter 6: Establishing a Client Base
- Case Study: Hugo Bugg, Garden Designer
- Case Study: Graham Gough, Marchants Hardy Plants
- Chapter 7: Building a Network
- Your Network
- Case Study: Gill Chamberlain, Garden Rescue
- Case Study: Gilly Pollock, British PLant Nursery Guide
- Chapter 8: PR and Promotion
- Online
- Local Presence
- Writing
- National Presence
- Case Study: James Alexander-Sinclair, Landscape Designer
- Case Study: Georgia Miles, The Sussex Flower School
- Chapter 9: Dealing With Customers
- Case Study: Louise Dowding, Designer and Gardener
- Case Study: Alison Marsden, Gardening by Design
- Chapter 10: Developing Your Business
- Case Study: Sean Walter and Keith Pounder, The Plant Specialist.
- Case Study: Mike Kitchen, Rocket Garden
- Conclusion: Words From the Wise
- On Starting Out
- On Organisation
- On Customer Care
- On Staff
- On Attitude
- On Managing Project
- On Finances
- And Finally
- Resources.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- ISBN:
- 1-908003-40-5
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