The art and style of product photography / J. Dennis Thomas.

Format:

Book

Author/Creator:

Thomas, J. Dennis.

Language:

English

Subjects (All):

Advertising photography--Handbooks, manuals, etc.

Advertising photography.

Photography--Digital techniques--Handbooks, manuals, etc.

Photography.

Physical Description:

1 online resource (290 p.)

Edition:

1st ed.

Place of Publication:

Indianapolis, Indiana : John Wiley & Sons, [2014]

Language Note:

English

Summary:

High quality images sell products. Here's how you do it. From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide. Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it's jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills an

Contents:

ABOUT THE AUTHOR; CONTENTS; CHAPTER ONE: CHOOSING THE ESSENTIAL EQUIPMENT; Cameras; Standard Lenses; Special-Purpose Lenses; Tripods; Background Equipment; CHAPTER TWO: SELECTING LIGHTING EQUIPMENT; Initial Considerations; Available or Natural Light; Continuous Light; Shoe-mount Flashes; Studio Strobes; Flash Triggering; Light Modifiers; Putting Together a Basic Lighting Kit; CHAPTER THREE: CONTROLLING AND EVALUATING EXPOSURE; Using Exposure Settings for Effect; Metering Light; Using the Histogram; Setting the White Balance; CHAPTER FOUR: CONTROLLING AND DIRECTING LIGHT; The Quality of Light

Types of LightingLighting Direction; Lighting Ratios; Reflections and The Family of Angles; CHAPTER FIVE: USING BACKGROUNDS, SETS, AND PROPS; Shooting on Location; Building a Set with Simple Props; Using Chroma-key; Background Materials; CHAPTER SIX: ASSEMBLING THE NECESSARY SUPPLIES; General Tools; Odds and Ends; Cleaning Supplies; Handy Small Props; CHAPTER SEVEN: COMPOSING AN IMAGE TO SUIT THE PRODUCT; Defining Form with Camera Angles; Creating Balance and Dynamic Tension; Using Lines, Patterns, and Texture; CHAPTER EIGHT: APPLYING SPECIAL TECHNIQUES FOR REFLECTIVE PRODUCTS; Glass; Metal

LiquidJewelry; CHAPTER NINE: APPLYING SPECIAL TECHNIQUES FOR GENERAL PRODUCTS; Food; Beauty Products; Fabrics and Clothing; Circuit Boards, Microchips, and Electronics; White on White; Black on Black; CHAPTER TEN: CAPTURING, EDITING, AND PROCESSING IMAGES; Shooting Tethered; Editing and Managing Images; Post-processing; Compositing; UNDERSTANDING CAMERA MODES; Exposure Modes; Metering Modes; GLOSSARY; INDEX

Notes:

Includes index.

Description based on online resource; title from PDF title page (ebrary, viewed January 15, 2013).

ISBN:

9781118721629

1118721624