People buy you : the real secret to what matters most in business / Jeb Blount.

Format:

Book

Author/Creator:

Blount, Jeb.

Language:

English

Subjects (All):

Customer relations.

Interpersonal relations.

Selling.

Physical Description:

1 online resource (210 p.)

Edition:

1st ed.

Place of Publication:

Hoboken, N.J. : Wiley, c2010.

Language Note:

English

Summary:

The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media s

Contents:

People Buy You: The Real Secret to What Matters Most in Business; Contents; Foreword; About the Author; Chapter 1: From Information to Empathy; Chapter 2: Friends Buy from Friends and Other Urban Myths; Chapter 3: Be Likable; Chapter 4: Connect; Chapter 5: Solve Problems; Chapter 6: Build Trust; Chapter 7: Create Positive Emotional Experiences; Chapter 8: A Brand Called You

Notes:

Description based upon print version of record.

ISBN:

9786612688751

9780470646823

0470646829

9781282688759

1282688758

9780470646625

0470646624

9780470646816

0470646810

OCLC:

638860340