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How to Become a Master of Persuasion : Establishing Value and Convincing Your Customers of It.
- Format:
- Book
- Author/Creator:
- Treacy, Tony.
- Series:
- Issn
- Language:
- English
- Subjects (All):
- Persuasion (Psychology).
- Business communication.
- Communication in management.
- Physical Description:
- 1 online resource (152 pages)
- Edition:
- 1st ed.
- Other Title:
- How to Become a Master of Persuasion
- Place of Publication:
- New York : Business Expert Press, 2021.
- Summary:
- This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.
- Contents:
- Cover
- Halftitle
- Title
- Copyright
- Description
- Contents
- Review Quotes
- Preface
- Chapter 1: Why Persuasion Is at the Heart of Pitching
- Chapter 2: Step 1-Communication Objective
- Chapter 3: Step 2-Meeting Goal
- Chapter 4: Step 3-Story Plan
- Chapter 5: Case Studies
- Chapter 6: Step 4-Content
- Chapter 7: Step 5-Style and Language
- Chapter 8: Step 6-Pitch and Presentation
- Chapter 9: How to Use the Six-Step Process
- About the Author
- Index
- Adpage
- Backcover.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781637420911
- 1637420919
- OCLC:
- 1263026242
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