Doing business with Latin American : an introduction to Brazil, Mexico, Chile and other exciting markets / by Gabriela Castro-Fontoura.

Format:

Book

Author/Creator:

Castro-Fontoura, Gabriela, author.

Language:

English

Subjects (All):

International business enterprises--Latin America.

International business enterprises.

Business enterprises--Latin America.

Business enterprises.

Latin America--Commerce.

Latin America.

Latin America--Economic conditions--1982-.

Physical Description:

1 online resource (100 p.)

Edition:

1st ed.

Place of Publication:

Petersfield, [England] : Harriman House, 2013.

Language Note:

English

Summary:

Latin America is much more than football and beaches. A continent of 600 million people enjoying a period of strong economic growth is now attracting worldwide attention for its amazing opportunities. But are UK small businesses making the most of these opportunities? If not, what is stopping them?Gabriela Castro-Fontoura, a native Latin America with wide experience in the UK, shares in a simple and friendly manner, what every UK SME needs to know about doing business with Latin America - the geography and the people of a fascinating continent; the exciting range of opportunities, as well as honestly exposing the barriers and how to handle them.From business etiquette to import barriers, from currency issues to multilingual ecommerce, Gabriela explores the wealth of information out there, interviewing key business owners and experts, and translating this into a thoroughly researched yet very user-friendly book, with British efficiency and Latin American charm!A small business owner herself, Gabriela knows how to talk to her audience - and inspire them to a journey full of possibilities.

Contents:

Intro

Contents

About the author

Preface

Who this book is for

What this book covers

With thanks

Introduction

1. What is Latin America?

History

Religion

Inequality

Immigration

What Latin American trade means to Britain

2. Why you should be looking at Latin America

1. Stagnation of traditional export markets

2. Your competitors will

3. Your competitors will not

4. Economic growth

5. Macroeconomic and political stability

6. Pound depreciation

7. Major events

3. Opportunities (and how to make use of them)

1. Sectors

2. The beauty of being small

Case study: Trinem

3. E-commerce

4. Events

5. Turning opportunities into reality

Case study: Think Galapagos

6. Partnerships

Options for your business

4. Obstacles (and how to overcome them)

"I have heard that some countrieshave huge import duties"

"I've heard that customs are acomplete nightmare"

"I don't think our intellectualproperty will be protected"

"I am worried about the legalpitfalls"

Case study: Legal pitfalls inMexico and how to avoid them

"I am put off by corruption withinLatin America"

Case study: Areal ConstructionEquipment

"I'm afraid I just won't get paid"

"Twenty different currencies, howdo I manage that?"

"Latin American countries seem sofar away"

"I've heard that Latin Americanbureaucracy is almost impossible totackle"

"I'm not sure I have the time or theresources"

"I don't know anything about thesemarkets"

"I don't know who can help me"

"I don't even know where to start!"

"We don't speak the language andI'm not sure we understand theculture"

Case study - language expert

5. Exporting services

Case study: Gibson ResearchConsultancy

6. Importing from Latin America

Case study: Pachacuti

7. Strategy.

Case study: Developing an export strategy

8. Market entry channels

E-commerce

Direct sales

Distributors

Agent

Office/store

Free trade zones

Case study: Zonamerica freetrade zone

Franchising

Licensing

Other options

Case study: Natures Purest

9. Planning a visit

Getting there, getting around

Business meetings

Etiquette

Trade and consumer shows

10. Success! What next?

Final comments

Inside knowledge

Other Products fromEnterprise Nation.

Notes:

Description based upon print version of record.

Description based on online resource; title from PDF title page (ebrary, viewed February 20, 2015).