Reimagining and reshaping events : theoretical and practical perspectives / Jeffrey Wrathall & Effie Steriopoulos.

Format:

Book

Author/Creator:

Wrathall, Jeffrey.

Steriopoulos, Effie, author.

Series:

Gale eBooks

Language:

English

Subjects (All):

Special events industry.

Sustainable development.

Physical Description:

1 online resource (viii, 276 pages) : color illustrations, portraits

Edition:

1st ed.

Place of Publication:

Oxford : Goodfellow Publishers Limited, [2022]

Summary:

A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.

Contents:

Cover

Title Page

Contents

Preface

About the authors

Acknowledgements

1 An industry transformed and reimagined: Events after COVID-19

The scope of planned events

Careers in the events industry

Industry transformation

Impacts and changes

Industry profile: Sharon Calleja, event sales manager

2 Business development in events

Entrepreneurship in the events industry

Developing an events business model

Event feasibility

Business viability and success

The bidding process

Industry profile: Joe McGrath, International racing expert

3 Event and experience design

The event experience

Frameworks to guide the design of event experiences

Theming and event design

Designing virtual experiences

Event design and sustainability

Industry profile: Kate Stewart, EBC Advisory

4 Project management and logistics

Project management perspectives

Developing event project plans

The five phases of project management

Event logistics

Successful online events

Industry profile: Garth Lategan, The Event Network Australia (TENA)

5 Event budgeting and financial health

The nature and importance of an event budget

The budgeting process

Income strategies

Financial statements

Financial analysis and decision making

Financial health

Industry profile: Nicholas Kalogeropoulos

6 Event marketing and brand strategy

The scope and nature of event marketing

The marketing process

Event branding and brand strategy

Marketing and communications planning

Event sponsorship

Industry profile: Jenny Mitten, Brand strategy and leadership expert

Industry profile: Georgie Stayches, Fetching Events and Communications

7 Legal compliance, risk and crisis management

Legal compliance

The concept of risk

The risk management process

Risks and hazards.

Crowd behaviour and event security

Industry profile: Leo Gester, Risk management and safety expert, grant writer

8 Hospitality and catering concepts

The event catering process

How can food safety be ensured?

Event menu guidelines

Food wastage

Industry profile: Conan Gomes, Event catering expert

9 Stakeholder engagement and leadership

Leadership and power

Stakeholder analysis

Working with sponsors

Networking and social capital

Industry profile: Grant Gray, Stakeholder relationship management and business development expert

10 Finding and motivating talent

Employee and volunteer recruitment strategies

Induction

Leadership and culture

Industry profile: Annmaree Angelico, Expert in human resource management and safety

11 Sustainability, evaluation and industry trends

The importance of sustainability

The business case for sustainability

The three pillars of sustainability

ISO 20121

Event evaluation frameworks

Adapting to event industry trends

A final word and reflection by Peter Jones, International event expert and consultant

Industry profile: Meegan Jones, Event sustainability expert

I Index.

Notes:

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Wrathall, Jeffrey Reimagining and Reshaping Events

ISBN:

9781911635895

1911635891

OCLC:

1390623901