1 option
The busy manager's guide to marketing / Bill Donaldson.
- Format:
- Book
- Author/Creator:
- Donaldson, Bill.
- Language:
- English
- Subjects (All):
- Marketing.
- Selling.
- Physical Description:
- 1 online resource (148 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Woodeaton, Oxford : Goodfellow Pub., c2009.
- Language Note:
- English
- Summary:
- The Busy Manager's Guide to Marketing is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.
- Contents:
- CONTENTS; 1 The concept of marketing; 2 The marketing process; 3 Marketing Analysis; 4 The marketing planning process; 5 Service, quality and relationships; 6 From local to global
- Notes:
- Includes index.
- ISBN:
- 9786612897160
- 9781282897168
- 1282897160
- 9781906884956
- 1906884951
- 9786000040444
- 600004044X
- OCLC:
- 792684126
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.