Leading the campaign : advancing colleges and universities / Michael J. Worth.

Format:

Book

Author/Creator:

Worth, Michael J.

Series:

American Council on Education series on higher education.

The American Council on education series on higher education

Language:

English

Subjects (All):

Educational fund raising--United States.

Educational fund raising.

Educational leadership--United States.

Educational leadership.

State universities and colleges--United States--Finance.

State universities and colleges.

Physical Description:

1 online resource (201 p.)

Edition:

1st ed.

Place of Publication:

Lanham, MD : Rowman & Littlefield, c2010.

Language Note:

English

Summary:

This book discusses fundamental campaign principles, but is not a how-to guide. Rather, its emphasis lies on the strategic decisions that a campaign requires and on campaign leadership.

Contents:

Contents; Introduction; Ch01. The Comprehensive Campaign; Ch02. Campaign Phases: Key Decisions and Tasks; Ch03. The Campaign Team; Ch04. Campaign Goals, Priorities, and Objectives; Ch05. Campaign Resources and Policies; Ch06. Executing the Campaign; Ch07. The Art of Fundraising; Ch08. Post-Campaign Evaluation,Planning, and Stewardship; Ch09. Campaign Communicationsand Events; Conclusion; Index; About the Author

Notes:

Description based upon print version of record.

Description based on print version record and CIP data provided by publisher; resource not viewed.

Includes bibliographical references and index.

ISBN:

1-282-50557-2

9786612505577

1-60709-651-X

OCLC:

659560929