Internet marketing : an hour a day / Matthew Bailey.

Format:

Book

Author/Creator:

Bailey, Matt, 1969-

Series:

Serious skills.

Serious skills

Language:

English

Subjects (All):

Internet marketing.

Marketing.

Physical Description:

1 online resource (602 p.)

Edition:

1st ed.

Place of Publication:

Indianapolis, Ind. : Wiley Pub., Inc., 2011.

Language Note:

English

Summary:

"Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!"-- Provided by publisher.

Contents:

pt. 1. Understanding today's Internet marketing

pt. 2. Month 1 : evaluate and research

pt. 3. Month 2 : develop content that converts

pt. 4. Month 3 : develop good site architecture

pt. 5. Month 4 : expand your reach and measure results.

Notes:

Includes index.

ISBN:

1-118-08722-4

1-283-39763-3

9786613397638

1-118-08719-4

OCLC:

747770779