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The history of marketing theory and thought / Mark Tadajewski and D. G. Brian Jones, editors.
- Format:
- Book
- Series:
- Journal of Historical Research in Marketing ; Volume 12
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Marketing--Decision making.
- Business planning.
- Physical Description:
- 1 online resource (93 pages).
- Place of Publication:
- [Place of publication not identified] : Emerald Publishing, 2020.
- Summary:
- In this ebook, we have four papers that explore varied facets of marketing theory and thought.
- Notes:
- Includes bibliographical references.
- Description based on print version record.
- ISBN:
- 1-80043-325-5
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