1 option
Secrets of the marketing masters : what the best marketers do--and why it works / Dick Martin.
- Format:
- Book
- Author/Creator:
- Martin, Dick, 1946-
- Language:
- English
- Subjects (All):
- Marketing.
- Success in business.
- Physical Description:
- 1 online resource (288 p.)
- Edition:
- 1st ed.
- Place of Publication:
- New York : American Management Association, c2009.
- Language Note:
- English
- Summary:
- Top experts reveal how to shine in even the most competitive marketplace.
- Contents:
- Contents; Introduction: Secrets of the Marketing Masters; Part One: Think Inside Out; Part Two: Think Outside In; Part Three: Connect Emotionally; Afterword: The Obama Effect; The Secrets: A Crib Sheet; Acknowledgments; Notes; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. 239-256) and index.
- ISBN:
- 9786612091322
- 9781282091320
- 1282091328
- 9780814410226
- 0814410227
- OCLC:
- 404244370
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.